소셜 미디어 서비스 산업 후발기업의 Catch-up 전략 사례분석A Case Analysis on the Catch-up Strategy of Late-Comer Firms in the Social-Media Service Industry
- Other Titles
- A Case Analysis on the Catch-up Strategy of Late-Comer Firms in the Social-Media Service Industry
- Authors
- 함연주; 조형래
- Issue Date
- 2012
- Publisher
- 한국IT서비스학회
- Keywords
- Service Business Model; Social Networking Service(SNS); Late-Mover Firms; Catch-up Strategy; Case Studies. Smart Phones
- Citation
- 한국IT서비스학회지, v.11, no.4, pp.309 - 333
- Journal Title
- 한국IT서비스학회지
- Volume
- 11
- Number
- 4
- Start Page
- 309
- End Page
- 333
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/16929
- DOI
- 10.9716/KITS.2012.11.4.309
- ISSN
- 1975-4256
- Abstract
- Recently, emergence of smart-phones and Social Networking Service(SNS) would offer the market environment changes and the opportunities for new business. For the case analysis comprehensive survey were implemented. And those data were analyzed along the research framework. The late-comer firms offered differential services, maintained creative and opened corporate culture, shoed learning capabilities which means absorption and organization of external knowledge, innovative efforts to control the insurgents than early-mover firms.
When we analyze these phenomena along the developmental stages of late-comer, we can perceive that the stage of late-comers firms were moving from the “tracing the path” stage to “jumping the path” stage which means the creating capabilities were more or less enhanced and the firms become more stable in terms of business operation. In business model, early-mover firms showed clear definition for each business element, especially the revenue structure, while late-mover firms seemed unstable or unclear revenue structure.
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