웹(web)기반의 국내 의류쇼핑몰 관련 기존 연구 분석The Analysis of Previous Domestic Online Fashion Store Studies
- Other Titles
- The Analysis of Previous Domestic Online Fashion Store Studies
- Authors
- 이정우; 김미영
- Issue Date
- 2012
- Publisher
- 한국의류산업학회
- Keywords
- internet shopping(인터넷 쇼핑); mobile(모바일); mobile shopping(모바일 쇼핑); PC(개인용 컴퓨터); web(웹)
- Citation
- 한국의류산업학회지, v.14, no.5, pp.778 - 790
- Journal Title
- 한국의류산업학회지
- Volume
- 14
- Number
- 5
- Start Page
- 778
- End Page
- 790
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/17035
- ISSN
- 1229-2060
- Abstract
- This research categorizes and analyzes different online fashion store studies conducted over the past 10 years based on study type. The results are as follows. First, it was found that 116 studies out of 118 studies on online fashion stores conducted from 2000 to 2012 were based on PC web. Second, the studies on PC web-based fashion stores were reclassified into 9 different categories based on their topics: purchase behavior, word-of-mouth behavior, website, and product information presentation as well as products for sale, return behavior, customer service, system, present condition,marketing strategy, and promotions. However, mobile web-based studies were categorized into 2 categories of introduction of the fashion stores and purchase behavior. Third, we reclassified the studies chronologically to observe studies conducted at different times. In the early phase (in addition to studies on purchase behavior) studies on present condition, marketing strategy, and website constituted the majority of studies conducted because the field research was just starting to grow; however, studies conducted in the latter phase showed new patterns of study, such as word-of-mouth effect, and return behavior. Future studies conducted on competitive PC web-based fashion stores require a more specific classification of studies (according to their purpose) to develop an effective marketing strategy.
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Collections - 예술대학 > 미술·디자인학부(패션디자인) > 1. Journal Articles
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