Corporate social responsibility of the media: Instrument development and validation
- Authors
- Kim, K.J.; Lee, C.G.; Kim, J.K.; Sung, J.; Jung, In Sook
- Issue Date
- Aug-2012
- Publisher
- Americas Conference on Information Systems
- Keywords
- Corporate social responsibility; Factor analysis; Instrument development; Media; Public interest
- Citation
- 18th Americas Conference on Information Systems 2012, AMCIS 2012, v.2, pp.1623 - 1632
- Journal Title
- 18th Americas Conference on Information Systems 2012, AMCIS 2012
- Volume
- 2
- Start Page
- 1623
- End Page
- 1632
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/17495
- ISSN
- 0000-0000
- Abstract
- With the emergence of significant problems in capitalist systems around the world, corporate social responsibility has taken on greater emphasis. In the media industry, in which public interest has been discussed for a long time, the importance of corporate social responsibility is magnified again. Although many studies have already addressed this topic, there is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts who majored in communication, this study verifies a proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely reliability, usefulness, and fairness. The findings of this study are expected to enable practitioners to improve social responsibility in their media and to allow academics to make further headway in this research stream. © (2012) by the AIS/ICIS Administrative Office All rights reserved.
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