여행상품 옵션 프레이밍에서의 경영적 효과 및 심리적 반응 차이 - 여행광고 메시지 유형, 관광 목적지의 상호작용 효과 -Managerial Effects and Psychological Reaction Difference in Travel Product Option Framing : Interaction Effects of Tour Advertisement Message Type and Tour Destination
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