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라이브 커머스 쇼호스트 문화특성이 시청자의 행동의도에 미치는 영향에 관한 연구: TikTok 사용자를 중심으로
강박;
김철중
Article
Issue Date
2022
Citation
문화산업연구, v.22, no.3, pp.183 - 192
Publisher
한국문화산업학회
1
Discover
Author
Kim, Chul Jung
1
Subject
behavioral intentions
1
live commerce
1
show host
1
sorframework
1
SOR프레임워크
1
tiktok
1
라이브 커머스
1
쇼호스트
1
틱톡
1
행동의도
1
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문화산업연구
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