필라테스 센터의 서비스품질과 관계의 질 및 구매후 행동의 관계분석

Abstract

This study aimed to investigate the relationship of service quality, quality of relations and behavior after purchasing at Pilates center. The data was collected through convenience sampling from adults those who were working out at Pilates center and it was analyzed final 229 people. The data analysis was used SPSS 25.0 program and the significance was p<.05 with using correlation analysis and multiple regression analysis. The results is as following. First, tangibiles, assurance and response of service quality had significant effect on the trust quality of relationship. Assurance had significant effect on the satisfaction of quality of relationship. Second, tangibiles and assurance of service quality had significant effect on repurchasing and other people’s recommendation in behavior after purchasing. Third, commitment of quality of relationship, satisfaction and reliability had significant effect on other people’s recommendation in behavior after purchasing. Also commitment and trust had significant effect on repurchasing. To conclude, it is important that Pilates center need to secure proper environment including convenience, clean management, facilities and optimized environment. Also it is important to improve the quality of relationship with clients by developing instructor’s education and professionalism. It can improve the effectiveness of management by securing new clients and managing current clients continuously.