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차별화된 시장에서 중개플랫폼의 역할The Role of Intermediary Platform in Differentiated Product Markets
- Other Titles
- The Role of Intermediary Platform in Differentiated Product Markets
- Authors
- 윤경수
- Issue Date
- Sep-2018
- Publisher
- 한국산업조직학회
- Keywords
- 양면플랫폼; 중개서비스; 사용자 이질성; 차별화된 시장; two-sided platform; intermediary service; user heterogeneity; differentiated market
- Citation
- 산업조직연구, v.26, no.3, pp.67 - 86
- Journal Title
- 산업조직연구
- Volume
- 26
- Number
- 3
- Start Page
- 67
- End Page
- 86
- ISSN
- 1226-2633
- Abstract
- This paper investigates how the optimal strategy of the monopolistic intermediary platform affects the competition among sellers, where sellers compete in a horizontally differentiated market. When the products are highly differentiated and sellers are local monopolies, the platform may induce price competition by enlarging the buyer base. In this case, the platform charges lower platform fee for the seller creating higher interaction value. Under certain conditions, exclusion of a seller can be the optimal strategy.
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Related Researcher
- Yoon, Kyoung Soo
- Social Sciences (Department of Economics)