Detailed Information
Cited 151 time in 
Cited 176 time in 
Cited 176 time in
Metadata Downloads
Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
- Authors
- Kim, Jihyun; Song, Hayeon
- Issue Date
- Sep-2016
- Publisher
- PERGAMON-ELSEVIER SCIENCE LTD
- Keywords
- Celebrities; Parasocial interaction; Self-disclosure; Social media; Social presence; Twitter
- Citation
- COMPUTERS IN HUMAN BEHAVIOR, v.62, pp.570 - 577
- Journal Title
- COMPUTERS IN HUMAN BEHAVIOR
- Volume
- 62
- Start Page
- 570
- End Page
- 577
- ISSN
- 0747-5632
- Abstract
- This study investigated how celebrities' self-disclosure on personal social media accounts, particularly Twitter, affects fans' perceptions. An online survey was utilized among a sample of 429 celebrity followers on Twitter. Results demonstrated that celebrities' professional self-disclosure (e.g., sharing their work-related life), personal self-disclosure (e.g., sharing their personal life such as friends and family), and fans' retweeting behavior, enhanced fans' feeling of social presence, thereby positively affecting parasocial interaction with celebrities. Further, the study found that the effects of self-disclosure and retweeting on parasocial interaction were mediated by social presence. Implications and future research directions are provided. (C) 2016 Elsevier Ltd. All rights reserved.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - ETC > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.