프로바이오틱스 섭취경험에 따른 제품인식 및 식행동 비교 - 수도권 지역 소비자를 중심으로 -Comparison of Perception on Probiotics and Dietary Behavior according to the Probiotics Ingestion Experience - focus on Consumers in Metropolitan Areas -
- Other Titles
- Comparison of Perception on Probiotics and Dietary Behavior according to the Probiotics Ingestion Experience - focus on Consumers in Metropolitan Areas -
- Authors
- 조우균; 염옥경; 이경란
- Issue Date
- Dec-2018
- Publisher
- 한국식생활문화학회
- Keywords
- Probiotics Intake; dietary habit; living habit; functional food; customer recognition
- Citation
- 한국식생활문화학회지, v.33, no.6, pp.567 - 579
- Journal Title
- 한국식생활문화학회지
- Volume
- 33
- Number
- 6
- Start Page
- 567
- End Page
- 579
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/78982
- DOI
- 10.7318/KJFC/2018.33.6.567
- ISSN
- 1225-7060
- Abstract
- This study analyzed consumers’ recognition and demand for probiotic products and dietary and living habit according to their probiotics ingestion experience to provide information for development of probiotic products and marketing strategies in health functional food related industry. 280 consumers living in Seoul, Incheon and Kyeonggi-do area were participated. Consumers expected mostly intestinal health(80.4%) after ingesting probiotics. The appropriate price level for purchasing probiotics is between 20,000 - 50,000 won(58.2%), preferring a price range of 50,000 won or less(77.1%). There was a significant difference in dietary habits depending on the experience of probiotics ingestion, but there was no difference in living habit. Consumers took Vitamin C, red Ginseng and Ginseng most except probiotics as health functional foods. Based on this results of this study, marketing strategy could be established to meet consumer’s needs such as focusing on notifying the effect of probiotics, building up various price policy and development of new product mixing with other commonly consumed health supplements etc.
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Collections - 바이오나노대학 > 식품영양학과 > 1. Journal Articles
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