교통수단의 접근성이 컨벤션센터의 성과에 미치는 영향

Abstract

The purpose of this study is to examine the effect of transportation accessibility on the performance of convention centers in Korea with quantitative measures. The transportation system for this study are classified by 3 different methods in terms of high-speed railway, airline, and bus. The panel data were gathered from the each convention center’s financial statement from 2005 to 2019 provided by DART or the convention center’s web site, as well as the distance and travel time data were collected from the NAVER portal service. The dependent variable used in this study is the revenue of convention center and the independent variables are the distance and travel time between each transportation facility and convention center. Control variables are total asset, current ratio, net profit margin, non-current asset turnover, tourism crisis dummy variable. This study was conducted to utilize the panel data analysis by using the random effect model through STATA program. The empirical results show that the distance and travel time between the convention center and transportation facilities had a negative effect on the revenue of the convention center. In other words, the higher accessibility from transportation, the more positive effect will occur on the revenue of the convention center. In addition, total asset, net profit margin, and non-current asset turnover have a positive effect on the revenue of convention center. Therefore, the accessibility from the transportation to convention center would be considered as an important factor to increase the performance of convention centers in Korea.