Halal tourism: travel motivators and customer retention
- Authors
- Han, Heesup; Al-Ansi, Amr; Koseoglu, Mehmet Ali; Lin, Pearl M. C.; Park, Jinah; Yu, Jongsik; Kim, Wansoo
- Issue Date
- Nov-2019
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Muslim travelers; halal-friendly travel motivations; sense of belonging; customer retention; customer return on investment
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.36, no.9, pp.1012 - 1024
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 36
- Number
- 9
- Start Page
- 1012
- End Page
- 1024
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80053
- DOI
- 10.1080/10548408.2019.1683483
- ISSN
- 1054-8408
- Abstract
- This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers? post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination.
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Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
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