Spa hotels: Factors promoting wellness travelers' postpurchase behavior
- Authors
- Han, Heesup; Pham Thi Mai Thuong; Kiatkawsin, Kiattipoom; Ryu, Hyungseo Bobby; Kim, Jinkyung (Jenny); Kim, Wansoo
- Issue Date
- Jun-2019
- Publisher
- SOC PERSONALITY RES INC
- Keywords
- wellness tourism; satisfaction; pleasure; arousal; desire; behavioral intention; spa tourism; spa hotels
- Citation
- SOCIAL BEHAVIOR AND PERSONALITY, v.47, no.6
- Journal Title
- SOCIAL BEHAVIOR AND PERSONALITY
- Volume
- 47
- Number
- 6
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80060
- DOI
- 10.2224/sbp.7605
- ISSN
- 0301-2212
- Abstract
- Our purpose in this study was to provide a clear understanding of spa hotel customers' behavioral intention formation by examining the intricate relationships among quality, emotion (pleasure and arousal), satisfaction, and desire, and their effect on behavioral intention. Participants were 300 customers who had visited a spa hotel and used spa services in South Korea at least once within the past 3 years. Results showed the criticality of 3 spa quality dimensions (tangibility, assurance, and empathy) in eliciting pleasure. In addition, pleasure significantly contributed to improving satisfaction and desire, both of which led to behavioral intention. Results also showed that pleasure, satisfaction, and desire played a crucial mediating role in the theoretical framework. Finally, we successfully built a theoretical framework that efficiently links spa quality -> emotion -> satisfaction/desire -> behavioral intention in a sequential manner.
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Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
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