Online travel information filtering: Role of commercial cues in trust and distrust mechanisms
- Authors
- Choi, Youngjoon; Lee, Jaeseok; Choe, Yeongbae
- Issue Date
- Sep-2021
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- commercial cue; distrust; Filtering mechanism; involvement; narrative format
- Citation
- JOURNAL OF TRAVEL & TOURISM MARKETING, v.38, no.7, pp.710 - 724
- Journal Title
- JOURNAL OF TRAVEL & TOURISM MARKETING
- Volume
- 38
- Number
- 7
- Start Page
- 710
- End Page
- 724
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/82490
- DOI
- 10.1080/10548408.2021.1985037
- ISSN
- 1054-8408
- Abstract
- Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists’ filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism. © 2021 Informa UK Limited, trading as Taylor & Francis Group.
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Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
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