섬 지역 음식관광의 선택속성 중요도에 관한 연구 : 제주특별자치도를 중심으로A Study on the Importance of Selection Attributes for Food Tourism in the Island Region : Focusing on Jeju Island
- Other Titles
- A Study on the Importance of Selection Attributes for Food Tourism in the Island Region : Focusing on Jeju Island
- Authors
- 송진구; 박진우
- Issue Date
- Dec-2021
- Publisher
- 한국해양비즈니스학회
- Keywords
- 제주도; 음식관광; 선택속성; Importance Analysis of Selection Attribute; Jeju Island; Food Tourism
- Citation
- 해양비즈니스, no.50, pp.45 - 63
- Journal Title
- 해양비즈니스
- Number
- 50
- Start Page
- 45
- End Page
- 63
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/83185
- ISSN
- 1598-9208
- Abstract
- The objective of this study was to understand the importance of food tourism and selection attributes targeting Jeju Island, which has rich marine tourism resources. The importance of food tourism has increased as a key factor for promoting local tourism, developing regional agriculture and economic development, and enhancing tourism marketing. The price, service, taste, hygiene, atmosphere, and menu of food were presented as selection attributes regardless of the type of business or industry. This study first defined selection attribute items and clearly derived measurement items for the AHP analysis to achieve the study objective. Moreover, this study was conducted after setting measurement items. The results of this study showed that "food quality" and "awareness" had high importance, and regional characteristics could be a reason.
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