온라인 리뷰에 반영된 고객들의 레스토랑 식품안전 인식 이 온라인 리뷰의 유용성에 미치는 영향Effects of Customers' Perception of Restaurant Food Safety Reflected in Online Reviews on the Usefulness of Online Reviews
- Other Titles
- Effects of Customers' Perception of Restaurant Food Safety Reflected in Online Reviews on the Usefulness of Online Reviews
- Authors
- 최영배; 김하니
- Issue Date
- Apr-2022
- Publisher
- 한국호텔리조트학회
- Keywords
- Online Review; Food Safety; Usefulness; Restaurants; Hurdle Negative Binomial Model
- Citation
- 호텔리조트연구, v.21, no.2, pp.371 - 389
- Journal Title
- 호텔리조트연구
- Volume
- 21
- Number
- 2
- Start Page
- 371
- End Page
- 389
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/84353
- ISSN
- 1598-7760
- Abstract
- Food safety perception is a primary concern for customers, public agencies, and restaurant owners. In recent years, social media has been used to monitor customers’ food safety perceptions of a particular restaurant. Thus, this study aims to understand whether customers’ safety perception is reflected in online reviews and understand its effects on online reviews’ usefulness. To do so, this study utilizes 3,425,397 reviews downloaded from Yelp.com to identify the representation of food safety and its effect on online reviews’ usefulness. By adopting a dictionary-based approach, this study calculates the score of four food safety-related factors. It then estimates the effect of four factors on online reviews’ usefulness using the hurdle negative binomial model. This study confirmed that the effects of four food safety perceptions on usefulness are heterogeneous, and several review characteristics and reviewers’ characteristics are significantly associated with online review usefulness. Further theoretical and managerial implications were discussed in the conclusion section.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - ETC > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/84353)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.