The effects of platform as a technology standard on platform-based repurchases
- Authors
- Kim, Hongbum; Shin, Dong-Hee
- Issue Date
- Mar-2017
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Keywords
- Critical incident technique; Platform; ICT ecosystem; Lock-in; Repurchase; Technology standard
- Citation
- Digital Policy Regulation and Governance, v.19, no.2, pp.153 - 167
- Journal Title
- Digital Policy Regulation and Governance
- Volume
- 19
- Number
- 2
- Start Page
- 153
- End Page
- 167
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/84524
- DOI
- 10.1108/DPRG-11-2016-0054
- ISSN
- 2398-5038
- Abstract
- Purpose Using the critical incident technique, this study aims to identify the attributes of a platform as a technology standard and to investigate their effects on platform-based repurchases. Design/methodology/approach Smartphone users personal experiences and levels of satisfaction or dissatisfaction were collected and categorized into technology standard attributes to estimate those factors affecting consumers' intention to purchase platform-based products and services. Findings The study findings show the importance of understanding which attributes are important to promoting future platform-based purchases and maximizing positive experiences when using platform-based products and services. Research limitations/implications Given the effect of the platform vendor on repurchases, and that various lock-in strategies are being implemented, firms attempting to be leaders in the information and communications technology (ICT) ecosystem should seek appropriate strategies to lock-in their installed base. Originality/value Including discussions on the competition in the ICT ecosystem, this study also provides some policy suggestions and contributions for applicability to an integrated approach.
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