The Different Effects of Firm Resources on Firm Performance under Volatility: An Examination Using Big Data
DC Field | Value | Language |
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dc.contributor.author | Piao, Xuelian | - |
dc.contributor.author | Choi, MyeongCheol | - |
dc.date.accessioned | 2022-10-14T02:40:41Z | - |
dc.date.available | 2022-10-14T02:40:41Z | - |
dc.date.created | 2022-10-14 | - |
dc.date.issued | 2022-09 | - |
dc.identifier.issn | 1026-0226 | - |
dc.identifier.uri | https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/85669 | - |
dc.description.abstract | According to the resource-based view, research and development (R&D) and advertising are critical resources firms use to improve their performance. This study aims to clarify the different effects of R&D and advertising on firm performance using distinct criteria-firm value and firm profitability. It also verifies whether the effects of R&D and advertising apply in a volatile environment. We run panel data regression models with a big data sample of manufacturing firms publicly listed on the Korea Composite Stock Price Index over an extended period of 27years. We find that R&D has more positive effects on firm value than advertising, while advertising has more positive effects on firm profitability than R & D; these relationships are consistent even when volatility is considered. This suggests that firms should mix and match their investments between R&D and advertising resources for improved effectiveness and efficiency, and these resources should be accumulated and exploited consistently regardless of environmental dynamics. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | HINDAWI LTD | - |
dc.relation.isPartOf | DISCRETE DYNAMICS IN NATURE AND SOCIETY | - |
dc.title | The Different Effects of Firm Resources on Firm Performance under Volatility: An Examination Using Big Data | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000859423000001 | - |
dc.identifier.doi | 10.1155/2022/6151667 | - |
dc.identifier.bibliographicCitation | DISCRETE DYNAMICS IN NATURE AND SOCIETY, v.2022 | - |
dc.description.isOpenAccess | Y | - |
dc.identifier.scopusid | 2-s2.0-85138401445 | - |
dc.citation.title | DISCRETE DYNAMICS IN NATURE AND SOCIETY | - |
dc.citation.volume | 2022 | - |
dc.contributor.affiliatedAuthor | Choi, MyeongCheol | - |
dc.type.docType | Article | - |
dc.subject.keywordPlus | RESEARCH-AND-DEVELOPMENT | - |
dc.subject.keywordPlus | DYNAMIC CAPABILITIES | - |
dc.subject.keywordPlus | VIEW | - |
dc.subject.keywordPlus | PERSPECTIVE | - |
dc.subject.keywordPlus | STRATEGIES | - |
dc.subject.keywordPlus | KNOWLEDGE | - |
dc.relation.journalResearchArea | Mathematics | - |
dc.relation.journalResearchArea | Science & Technology - Other Topics | - |
dc.relation.journalWebOfScienceCategory | Mathematics, Interdisciplinary Applications | - |
dc.relation.journalWebOfScienceCategory | Multidisciplinary Sciences | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | scopus | - |
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