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The Different Effects of Firm Resources on Firm Performance under Volatility: An Examination Using Big Data

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dc.contributor.authorPiao, Xuelian-
dc.contributor.authorChoi, MyeongCheol-
dc.date.accessioned2022-10-14T02:40:41Z-
dc.date.available2022-10-14T02:40:41Z-
dc.date.created2022-10-14-
dc.date.issued2022-09-
dc.identifier.issn1026-0226-
dc.identifier.urihttps://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/85669-
dc.description.abstractAccording to the resource-based view, research and development (R&D) and advertising are critical resources firms use to improve their performance. This study aims to clarify the different effects of R&D and advertising on firm performance using distinct criteria-firm value and firm profitability. It also verifies whether the effects of R&D and advertising apply in a volatile environment. We run panel data regression models with a big data sample of manufacturing firms publicly listed on the Korea Composite Stock Price Index over an extended period of 27years. We find that R&D has more positive effects on firm value than advertising, while advertising has more positive effects on firm profitability than R & D; these relationships are consistent even when volatility is considered. This suggests that firms should mix and match their investments between R&D and advertising resources for improved effectiveness and efficiency, and these resources should be accumulated and exploited consistently regardless of environmental dynamics.-
dc.language영어-
dc.language.isoen-
dc.publisherHINDAWI LTD-
dc.relation.isPartOfDISCRETE DYNAMICS IN NATURE AND SOCIETY-
dc.titleThe Different Effects of Firm Resources on Firm Performance under Volatility: An Examination Using Big Data-
dc.typeArticle-
dc.type.rimsART-
dc.description.journalClass1-
dc.identifier.wosid000859423000001-
dc.identifier.doi10.1155/2022/6151667-
dc.identifier.bibliographicCitationDISCRETE DYNAMICS IN NATURE AND SOCIETY, v.2022-
dc.description.isOpenAccessY-
dc.identifier.scopusid2-s2.0-85138401445-
dc.citation.titleDISCRETE DYNAMICS IN NATURE AND SOCIETY-
dc.citation.volume2022-
dc.contributor.affiliatedAuthorChoi, MyeongCheol-
dc.type.docTypeArticle-
dc.subject.keywordPlusRESEARCH-AND-DEVELOPMENT-
dc.subject.keywordPlusDYNAMIC CAPABILITIES-
dc.subject.keywordPlusVIEW-
dc.subject.keywordPlusPERSPECTIVE-
dc.subject.keywordPlusSTRATEGIES-
dc.subject.keywordPlusKNOWLEDGE-
dc.relation.journalResearchAreaMathematics-
dc.relation.journalResearchAreaScience & Technology - Other Topics-
dc.relation.journalWebOfScienceCategoryMathematics, Interdisciplinary Applications-
dc.relation.journalWebOfScienceCategoryMultidisciplinary Sciences-
dc.description.journalRegisteredClassscie-
dc.description.journalRegisteredClassscopus-
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