의약품온라인배송 기업의 처방의약품유통시장 진입 시도와 약사회의 대응–게임이론의 명성 쌓기(reputation building) 모형을 통한 시사점 탐색Entry trials of online pharmacies into the sales market of prescription drugs and the pharmaceutical association’s actions against it – Exploration of the implications using the reputation building model in game theory
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