User-generated videos and tourists' intention to visit
- Authors
- Adeloye, David; Makurumidze, Kudzai; Sarfo, Christian
- Issue Date
- Dec-2022
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- User-generated content; vlogs; perceived credibility; perceived fairness; travel intentions
- Citation
- ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH, v.33, no.4, pp.658 - 671
- Journal Title
- ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH
- Volume
- 33
- Number
- 4
- Start Page
- 658
- End Page
- 671
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/86147
- DOI
- 10.1080/13032917.2021.1986082
- ISSN
- 1303-2917
- Abstract
- In pursuit of better travel decisions, potential tourists are not only exposed to online destination marketing content but are also exposed to user-generated content (UGC) which are based on the subjective evaluation of people's travel experiences. These user-generated contents have been observed to significantly influence tourist travel intentions, vlogs in particular. This paper aims to further our understanding of how tourists perceive user-generated videos and their influence on their travel intentions. A survey was conducted among tourists (n = 274) in Cape Coast Castle, Ghana and analysed using a Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. Results suggest that tourist's perception of user-generated videos in relation to their perceived credibility and perceived fairness influenced their travel intentions.
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