Social Media as a Civic Mobilizer: Community Storytelling Network, Social Media, and Civic Engagement in South Korea

Abstract

This study advances communication infrastructure theory by testing the effects of an integrated community storytelling network (ICSN) and social media as a newly emerging community storytelling agent on civic engagement. A nationwide survey in South Korea indicates that, while ICSN is a robust driving force for civic engagement, social media news use and social media news expression played a vital role in promoting collective efficacy as well as neighborhood belonging and online civic participation, respectively. In particular, social media news use moderated the effects of ICSN on offline and online civic participation. These findings suggest that social media as an emerging storytelling network in the CIT framework can play distinct yet selective roles in predicting civic engagement.