An NFC-based O2O service model in exhibition-space
- Authors
- Lee, J.-Y.; Kim, Y.-H.; Yoon, Y.
- Issue Date
- 2016
- Publisher
- Association for Computing Machinery
- Keywords
- Beacon; Business model; Internet of Things (IoT); Machine learning; Near-Field Communication (NFC); Online-to-Offline (O2O)
- Citation
- ACM International Conference Proceeding Series, v.17-19-August-2016
- Journal Title
- ACM International Conference Proceeding Series
- Volume
- 17-19-August-2016
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/8852
- DOI
- 10.1145/2971603.2971645
- ISSN
- 0000-0000
- Abstract
- We proposed a service model based on the spreading trend of Internet of Things (IoT)-based Online-to-Offline (O2O) services in the commerce industry and the steadfast growth of offline businesses in the exhibition industry. We approached the proposed service model from three perspectives. First, we conducted a case analysis of the O2O service to judge the timeliness of service model which we provide, and to find out the possible issues that may occur. Second, we performed a literature review for materials relevant to the proposed service model and explored the feasibility of applying near-field communication (NFC) technology to the service model by comparing NFC with Beacon technology, which is the most commonly used technology in indoor-space. Finally, we designed an NFC-based O2O service model in exhibition-space. © 2016 ACM.
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