텍스트 마이닝을 활용한 ‘쿵이지(孔乙己) 밈’ 문화 현상 연구— ｢해맑은 쿵이지｣를 중심으로

Abstract

This paper presents an in-depth analysis of the ‘Kong Yiji Meme’ phenomenon, examining the myriad challenges faced by Chinese youth, including employment difficulties, an unstable labor market, and a sense of social powerlessness. The ‘Kong Yiji Meme' invokes the protagonist of Lu Xun's short story Kong Yiji as a symbolic representation of the disillusionment and despair experienced by Chinese youth, thereby reflecting their sociocultural identity. Utilizing text mining techniques and data analysis, this research focuses on how the younger generation perceives and shares a collective identity and their unstable future prospects. The ‘Kong Yiji Meme’ serves as a critical gateway to understanding the economic and social issues of modern Chinese youth, as well as their disillusionment and despair. Thus, this study is expected to lay the groundwork for further research and a deeper understanding of youth issues in China. Additionally, it could provide insights for countries like South Korea in understanding and devising strategies to address youth unemployment issues.