텍스트 마이닝을 이용한 소셜 미디어의 패션 비평에 관한 탐색적 연구 - 유튜브의 패션쇼 Panel discussion을 중심으로 -An exploratory study on fashion criticism in social media using text mining - Focusing on panel discussion of fashion show in YouTube -
- Other Titles
- An exploratory study on fashion criticism in social media using text mining - Focusing on panel discussion of fashion show in YouTube -
- Authors
- 정다울; 김세진
- Issue Date
- Apr-2024
- Publisher
- 복식문화학회
- Keywords
- 패션비평; 패션쇼; 소셜 미디어; 텍스트마이닝; 렉시맨서; fashion criticism; fashion show; social media; text mining; Leximancer
- Citation
- 복식문화연구, v.32, no.2, pp 215 - 231
- Pages
- 17
- Journal Title
- 복식문화연구
- Volume
- 32
- Number
- 2
- Start Page
- 215
- End Page
- 231
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/91268
- ISSN
- 1226-0401
2383-6334
- Abstract
- The changing media landscape has diversified how and what is discussed about fashion. This study aims to examine expert discussions about fashion shows on social media from the perspective of fashion criticism. To achieve this goal objectively, a text mining program, Leximancer, was used. In total, 58 videos were collected from the panel discussion section of Showstudio from S/S 21 to S/S 24, and the results of text mining on 24,080 collected texts after refinement are detailed here. First, the researchers examined the frequency of keywords by season. This revealed that in 2021–2022, digital transformation, diversity, and fashion films are now commonly used to promote fashion collections, often replacing traditional catwalk shows. From 2023, sustainability and virtuality appeared more frequently, and fashion brands focused on storytelling to communicate seasonal concepts. In S/S 2024, the rise of luxury brand keywords and an increased focus on consumption has been evident. This suggests that it is influenced by social and cultural phenomena. Second, the overall keywords were analyzed and categorized into five concepts: formal descriptions and explanations of the collection’s outfits, sociocultural evaluations of fashion shows and designers, assessments of the commerciality and sustainability of the current fashion industry, interpretations of fashion presentations, and discussions of the role of fashion shows in the future. The significance of this study lies in its identification of the specificity of contemporary fashion criticism and its objective approach to critical research.
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