The Analysis of a Causal Relationship of Traditional Korean Restaurant’s Well-Bing Attribute Selection on Customers’ Re-Visitation and Word-of-Mouth
- Authors
- 백항선; 신충섭; 이상윤
- Issue Date
- Jun-2016
- Publisher
- 동아시아경상학회
- Keywords
- Korean Restaurant; Well-Being; Attribute Selection; Re-Visitation Intention; Word-Or-Mouth Intention
- Citation
- East Asian Journal of Business Economics, v.4, no.2, pp.48 - 60
- Journal Title
- East Asian Journal of Business Economics
- Volume
- 4
- Number
- 2
- Start Page
- 48
- End Page
- 60
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/9398
- DOI
- 10.20498/eajbe.2016.4.2.28
- ISSN
- 2288-2766
- Abstract
- This study analyzes what effects does restaurant’s well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant’s service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 – Korean restaurant’s well-being attribute selection will have a positive influence on re-visitation intention – it is shown that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 – Korean restaurant’s well-being attribute selection will have a positive influence on word-of-mouth intention – it is shown that sufficiency, healthiness, environment, and steadiness have similar influence on word-of-mouth intention. Third, under hypothesis 3 – Korean restaurant’s re-visitation intention will have a positive influence on word-of-mouth intention – it is considered that eliciting customer’s re-visitation intention also has influence on word-of-mouth intention. We will be necessary to consult how to derive customer’s re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.
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