IPA기법을 활용한 도심 캠핑장 선택속성에 대한 중요도와 만족도의 차이분석

Abstract

The purpose of this study was to verify the importance and satisfaction of choice attributes for urban camping site using Importance-Performance Analysis. The participants of this study consisted of 448 camping participants who visited urban camping site in Seoul. Samples wer eextracted by convenient sampling method . Total 448 data were collected in this study except data which id not respond or trustlessly responded. In data processing, via SPSS 20.0 for window, exploratory factor naalysis, Cronbach’s α, frequency analysis, and Importance-Performance Analysis. The results were as follows. First, Ⅰquadrant included in convenient parking facilities, cooking facilities and ancillary facilities maintenance status, providing information, solution any inconvenience, web site accessibility, camping site accessibility. Second, Ⅱ quadrant included in scenery around the camp site, comfortable and clean environment, convenient bathroom showers, proper mounting of the garbage, kindness of the staff, employee’s dress and attitude, controlled condition a sign. Ⅲ quadrant included in facilities and balance of nature, shade canopy, convenience of internet reservations, reliability of the reservation, message notification service. Ⅳ quadrant included in milestone in the camp site, camping site information of map, differential rate system, admission fee and parking fees, camping site fee.