외식 영양표시에 대한 소비자 태도, 이용의도와 건강관심도의 관계 연구Relationships among customer attitudes, behavioral intention and health-consciousness toward menu labeling in restaurants
- Other Titles
- Relationships among customer attitudes, behavioral intention and health-consciousness toward menu labeling in restaurants
- Authors
- 함선옥; 정진이; 김영신
- Issue Date
- 2016
- Publisher
- (사)한국관광레저학회
- Keywords
- Menu Labeling; Customer Attitudes; Behavioral Intention; Health-consciousness; 외식 영양표시; 소비자 태도; 이용의도; 건강관심도
- Citation
- 관광레저연구, v.28, no.1, pp.365 - 384
- Journal Title
- 관광레저연구
- Volume
- 28
- Number
- 1
- Start Page
- 365
- End Page
- 384
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/9622
- ISSN
- 1229-0424
- Abstract
- As a major intervention to fight increasing obesity, governments in many countries implemented menu labeling in terms of providing nutritional information for menus in restaurants in order to offer customers a right to select healthy foods.
The purpose of the study is to determine the relations among customer attitudes, behavioral intention and health-consciousness toward menu labeling in restaurants. Data were collected from restaurant customers who have experienced menu labeling.
The findings from the study indicated that as the respondents get older, they tend to have higher levels of attitudes and behavioral intention to menu labeling. The groups of respondents with higher levels of health-consciousness resulted in higher levels of attitudes and behavioral intention to menu labeling than those with lower levels of health-consciousness. Attitudes toward menu labeling made a positive effect on behavioral intention to menu labeling in restaurants. The study will offer the basis for governments to formulate strategies to practice menu labeling.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - ETC > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/9622)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.