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Journal of Product and Brand Management
Journal Title
Journal of Product and Brand Management
ISSN
P
1061-0421 | 1061-0421
Publisher
Grayson Associates
Listed on
(Coverage)
JCR
2017-2019
SJR
1999-2019
CiteScore
2011-2019
CC
2017-2021
SSCI
2017-2021
SCOPUS
2017-2020
Active
Active
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based on the information
SCOPUS:2020-10
Country
ENGLAND
Article List
1 - 1 out of 1 results.
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Jun, Sunghee;
Yi, Jisu
Article
Issue Date
2020
Citation
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.29, no.6, pp.803 - 814
Publisher
EMERALD GROUP PUBLISHING LTD
1
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