ScholarWorks@Hanyang University: Browsing ScholarWorks

ArticleIssue Date2016CitationInternational Journal of Sports Marketing and Sponsorship, v.17, no.4, pp 368 - 379PublisherInternational Marketing Reports

SCOPUS

Innovative methodology to identify sport fan behaviours in a newly emerging market: An ethnographic photo-journaling in the Colombian soccer games

Park, Sung Bae Roger; Choi, Joon Seo Andrew

ArticleIssue Date2017CitationInternational Journal of Sport Management and Marketing, v.17, no.3, pp 145 - 161PublisherInderscience Publishers

KCICANDI

IPA를 활용한 말갈라쇼 방문객이 지각하는 서비스품질 평가 Go to Link

박진국; 최준서; 김상훈

ArticleIssue Date2014Citation한국스포츠학회, v.12, no.4, pp 401 - 411Publisher한국스포츠학회

KFA 마케팅 설계방향 보고서

최준서

BookIssue Date2014Publisher한양대학교 스포츠산업마케팅센터

FOREIGN

Redevelopment of country image scale questionnaire Go to Link

Park, Sung Bae Roger; Kim, Myoung Jin; Choi, Joon Seo Andrew

ArticleIssue Date2014CitationNET JOURNAL OF SOCIAL SCIENCES, v.2, no.2, pp 53 - 59

DOMESTIC

Special Olympic Stakeholders’ Perceptions of Service Deliveries: Construct Validity of Selected Measures on Service Perception Go to Link

Park, Sung Bae Roger; Choi, Joon Seo Andrew; Byon, Kevin K.; Cottingham, Michael A.

ArticleIssue Date2015CitationEuropean Journal of Social Sciences, v.50, no.2, pp 140 - 153PublisherEuropean Journals Inc.

The Next Sport Agenda: Sports Demers (디자인, 머천다이징, 세일즈) 사업분야의 미래

최준서

ConferenceIssue Date2015Place연세대학교 교육과학대학 종합관

경기도 독립야구리그 창설 연구방안

최준서

BookIssue Date2014Publisher한양대학교 스포츠산업마케팅센터

고양 스포츠종합 발전 연구용역

최준서

BookIssue Date2016Publisher한양대학교 스포츠산업마케팅센터

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