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An Investigation into How Personality Traits Shape Perceptions and Response Toward Inclusive Advertising: A Comparison Between Monoethnic and Multiethnic EnvironmentsGo to Link

Baek, Eunsoo; Qu, Ying; Oh, Ga-Eun (Grace)

ArticleIssue Date2025CitationJournal of Current Issues and Research in Advertising, v.46, no.3, pp 278 - 303PublisherTaylor and Francis Ltd.
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