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Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective normsGo to Linkopen access

Kim, Changju; Kim, Woo Bin; Lee, Seong Ho; Baek, Eunsoo; Yan, Xiuyan; Yeon, Jiyeon; Yoo, Yunjung; Kang, Sangmin

ArticleIssue Date2025CitationASIA PACIFIC MANAGEMENT REVIEW, v.30, no.1, pp 1 - 13PublisherELSEVIER TAIWAN
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