애자일 경영 환경에서의 모바일증권거래시스템 서비스 환경 품질이 고객만족과 지속적 사용의도에 미치는 영향MTS Service Environmental Quality’s Effects on the Customer Satisfaction and Continuous Use Intention in the Agile Business Environment
- Other Titles
- MTS Service Environmental Quality’s Effects on the Customer Satisfaction and Continuous Use Intention in the Agile Business Environment
- Authors
- 장환식; 노혜영; 김대철
- Issue Date
- Sep-2019
- Publisher
- 한국산업경영시스템학회
- Keywords
- Agile Management; Mobile Transaction System; Service Environmental Quality; Customer Satisfaction; Continuous Use Intension
- Citation
- 한국산업경영시스템학회지, v.42, no.3, pp.131 - 141
- Indexed
- KCI
- Journal Title
- 한국산업경영시스템학회지
- Volume
- 42
- Number
- 3
- Start Page
- 131
- End Page
- 141
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/12535
- DOI
- 10.11627/jkise.2019.42.3.131
- ISSN
- 2005-0461
- Abstract
- Recently the business environment surrounding the financial investment industry is changing rapidly, and the demands of customers (diversity and the cycle of change etc.) are getting shorter. In this context, it can be said that companies are forced to adopt an agile management environment. In particular, non-face-to-face channels, including MTS, is adopting the agile system into the digital finance sector from a company-wide and strategic perspective. This study analyzed the effects of MTS services’ environment quality on customer satisfaction and continuous intention to use for MTS users who are rapidly increasing under the agile management environment in the financial investment industry. This study surveyed the quality of service environment (accessibility, convenience, design, security), customer satisfaction, and continuous intention to use for 350 MTS users. First, accessibility, convenience, and security of MTS service environment quality had a positive effect on customer satisfaction, and design was rejected Second, customer satisfaction has a positive effect on continuous intention to use. Third, convenience and security of MTS service environment quality have positive effects on continuous intention to use, and accessibility and design were rejected. The results of this study, together with demographic analysis, are expected to provide useful implications for MTS activation studies and securities firms’ strategies.
- Files in This Item
-
Go to Link
- Appears in
Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/12535)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.