Three worlds of global value chains: multiple governance and upgrading paths in the Korean animation industry

Abstract

Cultural production is increasingly fragmented and dispersed organizationally and geographically as a result of growing offshore outsourcing within and across firms, giving rise to global value chains (GVCs). Yet, a GVC perspective has been applied limitedly to the study of cultural industries without serious consideration of inter-firm governance structure and its consequences on upgrading. Building upon the GVC literature on multiple governance structure, this paper examines three GVCs in Korea with distinctive governance forms: U.S. outsourcing chains, Japanese outsourcing chains, and international coproduction chains. The two outsourcing chains exhibited marked differences in various governance dimensions with distinctive upgrading patterns. International coproduction chains emerged as an alternative pathway of upgrading after the rapid decline of outsourcing exports, posing unique opportunities and challenges to firms and policy-makers. The findings are discussed in the context of multiple governance structure in GVCs and its implications to upgrading in networked global cultural production.