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Sports Consumers’ Response to CSR Activities : The Role of Cause Fit, Temporal Frame, and Perceived Consistency
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이승애 | - |
| dc.date.accessioned | 2021-08-02T10:57:04Z | - |
| dc.date.available | 2021-08-02T10:57:04Z | - |
| dc.date.issued | 2019-11-06 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/12971 | - |
| dc.title | Sports Consumers’ Response to CSR Activities : The Role of Cause Fit, Temporal Frame, and Perceived Consistency | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2019 Sports Marketing Association Annual Conference | - |
| dc.citation.conferencePlace | Chicago | - |
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