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The effects of the different types of CSR activities on consumer loyalty and perception of firm
- Authors
- Shim, Hyeon-Sook; Han, Sang Lin
- Issue Date
- Jul-2019
- Publisher
- GAMMA
- Keywords
- corporate social responsibility; consumer well-being; economic; legal and ethical activities
- Citation
- Proceedings of 2019 Global Fashion Management Conference, pp.192 - 194
- Indexed
- OTHER
- Journal Title
- Proceedings of 2019 Global Fashion Management Conference
- Start Page
- 192
- End Page
- 194
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Collections - 서울 경영대학 > 서울 경영학부 > 1. Journal Articles
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