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Behind the need to show-off: Incidental pride effects on preference for attention-grabbing products
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 안희경 | - |
| dc.date.accessioned | 2021-11-30T05:42:24Z | - |
| dc.date.available | 2021-11-30T05:42:24Z | - |
| dc.date.issued | 2021-10-22 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/133488 | - |
| dc.title | Behind the need to show-off: Incidental pride effects on preference for attention-grabbing products | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2021 한국 광고학회 추계 정기 학술대회 | - |
| dc.citation.conferencePlace | 전라북도 부안군 소노벨 변산 | - |
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Ahn, Hee Kyung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)