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Do Consumers Strategically Time Their Word‐of‐Mouth Transmission? The Effects of Self‐Enhancement and Altruistic Motives on Intent to Transmit WOM among Consumers of Different Cultures
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 한혜주 | - |
| dc.date.accessioned | 2022-07-04T07:57:27Z | - |
| dc.date.available | 2022-07-04T07:57:27Z | - |
| dc.date.created | 2022-05-21 | - |
| dc.date.issued | 2015-02-27 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/138313 | - |
| dc.publisher | APA (American Psychological Association) | - |
| dc.title | Do Consumers Strategically Time Their Word‐of‐Mouth Transmission? The Effects of Self‐Enhancement and Altruistic Motives on Intent to Transmit WOM among Consumers of Different Cultures | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | 한혜주 | - |
| dc.identifier.bibliographicCitation | Society for Consumer Psychology Conference | - |
| dc.relation.isPartOf | Society for Consumer Psychology Conference | - |
| dc.citation.title | Society for Consumer Psychology Conference | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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Collections - 서울 교무처 > 서울 창의융합교육원 > 2. Conference Papers
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