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Do Consumers Strategically Time Their Word‐of‐Mouth Transmission? The Effects of Self‐Enhancement and Altruistic Motives on Intent to Transmit WOM among Consumers of Different Cultures
- Authors
- 한혜주
- Issue Date
- 27-Feb-2015
- Publisher
- APA (American Psychological Association)
- Citation
- Society for Consumer Psychology Conference
- Conference Name
- Society for Consumer Psychology Conference
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Collections - 서울 교무처 > 서울 창의융합교육원 > 2. Conference Papers
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