대형마트 오프라인 매장에서의 연령별 소비행태와 공간 사용에 대한 분석 및 계획 요소 제안

Abstract

The purpose of this study is to investigate the use of supermarket offline stores, analyze consumers" needs for space by age group, and study ways to improve and change the shopping experience accordingly. By limiting the age to the young people in their 20～30s and 60s old people research subjects suitable for the research direction were selected. In addition, the needs of these users will be identified by shoping behavior and using space. And planning elements will be defined. There is a need for continuous research on supermarkets that handle items which are closely related to life for all age groups. Due to the aging of the population, the dependence on the sales of customers in their 60s and above of offline stores is increasing. In keeping with this social phenomenon, it is necessary to analyze and understand the consumption behavior and space use needs of various age groups in the supermarket. The survey was conducted by dividing the index in terms of user experience into behavioral and spatial elements, and designating them as value, planning, attractiveness, experience, searchability, intuition, usability, and accessibility. In addition, by performing shadowing for each supermarket space and user, the survey was conducted by dividing into the density of circulation, comfort in moving, and moving speed. Next, the study was completed by defining the results of space planning elements considering the shopping environment through the survey from the perspective of the user experience of the supermarket space by age and consumption behavior.