대형마트 쇼핑 과정에서의 UX디자인 분석과 개선안 제안

Abstract

Today, with the development of online shopping, supermarkets are in crisis. Supermarkets must find and solve problems centering on consumer experience design. Therefore, the purpose of this study is to propose an improvement in order for customers to feel more convenient and satisfied when shopping at a supermarket. The spatial scope of this study was set as Wangsimni Emart, and the study subject range was set as middle-aged. The method of the study was to summarize the theories on the current status of supermarkets, user experience design, personas, and characteristics of middle-aged adults through literature research, and based on this, female personas in their 50s were set. Two scenarios were created according to the time and purpose of shopping. Through two scenarios, we analyzed the problems in the space and the needs of the customers to derive a proposal for improvement. In this study, two proposals were made to improve the supermarket. First, before entering the supermarket, the signs should be well placed and it is more convenient to place baskets and shopping carts between the entrance and the center of the store. Second, after entering the supermarket, had better widen the channel, prepare reading glasses or write a little bit bigger. It will be more convenient to put in the middle of the toilet supermarket. Set up a rest space in the supermarket, place frozen foods near the cash register, place furniture or partitions in the line, keep items too low, and place three items on either side of a moving trail.