대형 서점 공간 구성이 사용자 경험에 미치는 영향 연구 - 교보문고 서점 중심으로 -

Abstract

This study analyzes the difference in the impact of space composition in large bookstores on the user experience. Recently, large bookstores have combined various cultural facilities to induce consumers to visit offline rather than online. Users have increasingly come to feel, experience, and judge the value they can derive from their brand awareness and purchasing activities. The relationship between the user and the user will be maximized by communicating naturally with the user in a user-tailored space and accessing a complex sense away from the ordinary space. Therefore, this study analyzes how users experience space and analyzes the difference in the impact of spatial composition on user experience. The two offline bookstores in Korea were selected for Kyobo Bookstore and a framework for analysis was established by comparing them with preceding research. Based on the framework, the analysis was divided into spatial composition and user experience factors for each space. In conclusion, in Jamsil, users were able to experience various senses, and they were proposing not only reading but also many contents and differentiated experiences. On the other hand, in Gangnam, only reading and selling could be observed.