Keyword-based network analysis for contemporary fashion show affected by intermedia
- Authors
- 이슬아; 신현주; 이연희; 이현정
- Issue Date
- Aug-2020
- Publisher
- 복식문화학회
- Keywords
- intermedia; fashion show; social network analysis (SNA); runway show; collection
- Citation
- 복식문화연구, v.28, no.4, pp.562 - 571
- Indexed
- KCI
- Journal Title
- 복식문화연구
- Volume
- 28
- Number
- 4
- Start Page
- 562
- End Page
- 571
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/145269
- DOI
- 10.29049/rjcc.2020.28.4.562
- ISSN
- 1226-0401
- Abstract
- Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis—a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relationships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are “models” and “stages.” We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: “model performance,” “symbolic stage management,” “new media utilization,” and “convergence in arts.” Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermedia- related commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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