의류의 편안함과 의복 특성에 따른 소비자 인식 연구

Abstract

This research aims to determine consumer perceptions on clothing comfort and the importance of clothing attributes. A questionnaire survey was conducted to evaluate consumers’ perceptions toward clothing comfort. Multivariate statistical tools, namely principal component analysis and analysis of variance, were used to analyze the data. The findings of the study indicate that most consumers prefer thermophysiological comfort. According to the consumers, the most significant clothing attributes are comfortable feel, fabric quality, fabric softness, fit, and color. The results of this study can therefore be used as a guideline to ensure the comfort needs of consumers and to make effective decisions for product development and marketing of ready-to-wear garments.