MaaS 도입 가능성과 결정요인 분석 : 송도국제도시를 중심으로

Abstract

최근 MaaS에 관한 관심이 급격하게 증가하면서 학계에서는 다양한 연구 활동이 이루어지고 있다. 하지만 대부분의 연구는MaaS의 개념을 정리하거나, 개략적으로 MaaS의 활성화가 우리사회에 어떤 영향을 미치는지 추정하는 데 그치고 있다. MaaS에대한 실증연구는 초기 연구 주제인 만큼 과연 어떤 요인들이MaaS의 활성화에 영향을 미칠 것인지에 관한 연구는 찾아보기어려운 실정이다. 따라서 본 연구에서는 기존 연구를 체계적으로 검토하여 MaaS 의 도입 가능성을 분석한다. 다음으로, 송도국제도시 입주민을대상으로 설문한 내용을 활용하여 MaaS 도입의 결정요인을 밝히고 정책적 시사점을 제시하는 것을 연구의 목적으로 한다.

Mobility as a Service (MaaS), which emerged as an innovative concept, is expected to significantly change the paradigm of urban mobility in the near future. In recent years, various studies related to MaaS have been conducted in academia and industry, but research on the knowledge of the introduction possibility and determinants of MaaS has been limited. This study analyzes the introduction possibility and determinants of MaaS based on the survey results of residents in Songdo City, South Korea. We built an ordinal logistic model on the possibility of MaaS, assuming that the higher the rate of willingness to pay for using MaaS, the greater the likelihood of being positive in MaaS. The analysis results indicate that public transportation has a substitutive relationship with MaaS. The greater the convenience of public transportation, the lower the willingness to pay for MaaS. This finding indicates that MaaS would provide mobility benefits in some areas with a lower level of public transportation services. On the other hand, this study shows that the convenience of bicycle mobility has a complementary relationship with MaaS. This finding indicates that MaaS should consider solid connections with the bicycle mobility system. In addition, this study shows that, while respondents with higher taxi usage are more likely to pay for a higher fare of MaaS, those with higher car-sharing usage are less likely to pay for a higher fare for MaaS. Finally, this study suggests policy implications for the successful introduction of MaaS in Songdo City.