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Online bandwagon effects: Quantitative versus qualitative cues in online comments sections
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Seungae | - |
| dc.contributor.author | Atkinson, Lucy | - |
| dc.contributor.author | Sung, Yoon Hi | - |
| dc.date.accessioned | 2022-07-08T20:21:40Z | - |
| dc.date.available | 2022-07-08T20:21:40Z | - |
| dc.date.created | 2021-05-11 | - |
| dc.date.issued | 2020 | - |
| dc.identifier.issn | 1461-4448 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/146549 | - |
| dc.description.abstract | Bandwagon effects explain an individual's tendency to conform to and follow other people's opinions. Drawing on bandwagon effects, this study explored the relative influence of two different bandwagon heuristic cues in an online comments section (quantitative vs qualitative) on changes in news readers' opinion. Study 1 revealed that qualitative cues have a stronger effect than quantitative cues in changing news readers' opinions. Study 2 replicated the findings of Study 1 and showed that people change opinions in the same direction as perceived public opinion, providing empirical evidence of online bandwagon effects. The findings offer theoretical insights by explicating the process of opinion change via perceived public opinion as well as practical insights into public opinion formation in online environments. | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | SAGE PUBLICATIONS LTD | - |
| dc.title | Online bandwagon effects: Quantitative versus qualitative cues in online comments sections | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Seungae | - |
| dc.identifier.doi | 10.1177/1461444820965187 | - |
| dc.identifier.scopusid | 2-s2.0-85092659812 | - |
| dc.identifier.wosid | 000581889900001 | - |
| dc.identifier.bibliographicCitation | NEW MEDIA & SOCIETY, pp.1 - 20 | - |
| dc.relation.isPartOf | NEW MEDIA & SOCIETY | - |
| dc.citation.title | NEW MEDIA & SOCIETY | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 20 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Article; Early Access | - |
| dc.description.journalClass | 1 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
| dc.subject.keywordPlus | PUBLIC-OPINION | - |
| dc.subject.keywordPlus | NEWS | - |
| dc.subject.keywordPlus | MEDIA | - |
| dc.subject.keywordPlus | PERCEPTION | - |
| dc.subject.keywordPlus | ATTITUDES | - |
| dc.subject.keywordPlus | SUPPORT | - |
| dc.subject.keywordPlus | MODEL | - |
| dc.subject.keywordAuthor | Heuristic cues | - |
| dc.subject.keywordAuthor | online bandwagon effects | - |
| dc.subject.keywordAuthor | online news comments | - |
| dc.subject.keywordAuthor | perceived public opinion | - |
| dc.subject.keywordAuthor | quantitative and qualitative cues | - |
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Collections - 서울 예술·체육대학 > 서울 스포츠산업학과 > 1. Journal Articles
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Related Researcher
- Lee, Seun gae
- COLLEGE OF PERFORMING ARTS AND SPORT (서울 스포츠매니지먼트전공)