The Effect of Social Feature Quality on the Social Commerce System
- Authors
- Nistah, Nona M.; Sura, Suaini; Yusof, Maryati Mohd; Lee, Ook
- Issue Date
- Jul-2019
- Publisher
- SCIENCE & INFORMATION SAI ORGANIZATION LTD
- Keywords
- Social feature quality; relationship support; social support; s-commerce; e-commerce; customer satisfaction
- Citation
- INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, v.10, no.7, pp.136 - 140
- Indexed
- SCIE
SCOPUS
- Journal Title
- INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS
- Volume
- 10
- Number
- 7
- Start Page
- 136
- End Page
- 140
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/147483
- ISSN
- 2158-107X
- Abstract
- The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system.
- Files in This Item
-
Go to Link
- Appears in
Collections - 서울 공과대학 > 서울 정보시스템학과 > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/147483)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.