쇼핑몰 외피에 나타난 디지털미디어 표현특성 분석

Abstract

Building Skin not only has the function of protecting the internal space, but also brings many changes to the manifestation of the building Skin. As one of the essential elements of architectural development, digital media has been applied flexibly in various fields of modern society. As modern architecture use digital media, the urban environment also shows a dynamic and interactive concept that provides communication or information with humans. The purpose of this study is to analyze the characteristics of media expression in the media facade of large-scale shopping center. The four characteristics were classyfied as Interaction, emotional, technical and time expression. According to this study understands there are two types of interactions in media facade of shopping center. Visual displays which attract people"s attention show the direction of information, or an interactive urban landscape. It is expressed in a landmark characteristic that attracting people"s attention with colorful color. And emotional expressions appear as simple visual and sympathetic responses from the Display screen.