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Success Story of Professional Laundry Service in Korea
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kim, Ji Yeon | - |
| dc.contributor.author | Lee, Kyu Hye | - |
| dc.date.accessioned | 2022-07-10T22:56:44Z | - |
| dc.date.available | 2022-07-10T22:56:44Z | - |
| dc.date.created | 2021-05-14 | - |
| dc.date.issued | 2018-11 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/148973 | - |
| dc.description.abstract | The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation. | - |
| dc.language | 영어 | - |
| dc.language.iso | en | - |
| dc.publisher | International Textile and Apparel Association | - |
| dc.title | Success Story of Professional Laundry Service in Korea | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Kyu Hye | - |
| dc.identifier.bibliographicCitation | 2018 International Textile and Apparel Association Annual Conference Proceedings, v.75, no.1, pp.1 - 3 | - |
| dc.relation.isPartOf | 2018 International Textile and Apparel Association Annual Conference Proceedings | - |
| dc.citation.title | 2018 International Textile and Apparel Association Annual Conference Proceedings | - |
| dc.citation.volume | 75 | - |
| dc.citation.number | 1 | - |
| dc.citation.startPage | 1 | - |
| dc.citation.endPage | 3 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Proceeding | - |
| dc.description.journalClass | 3 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | other | - |
| dc.subject.keywordAuthor | laundry service | - |
| dc.subject.keywordAuthor | success story | - |
| dc.subject.keywordAuthor | marketing strategy | - |
| dc.subject.keywordAuthor | Cleantopia | - |
| dc.identifier.url | https://www.iastatedigitalpress.com/itaa/article/id/1492/ | - |
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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Related Researcher
- Lee, Kyu Hye
- COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)