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Success Story of Professional Laundry Service in Korea
- Authors
- Kim, Ji Yeon; Lee, Kyu Hye
- Issue Date
- Nov-2018
- Publisher
- International Textile and Apparel Association
- Keywords
- laundry service; success story; marketing strategy; Cleantopia
- Citation
- 2018 International Textile and Apparel Association Annual Conference Proceedings, v.75, no.1, pp.1 - 3
- Indexed
- OTHER
- Journal Title
- 2018 International Textile and Apparel Association Annual Conference Proceedings
- Volume
- 75
- Number
- 1
- Start Page
- 1
- End Page
- 3
- Abstract
- The purpose of this study is to analyze a professional laundry service company, Cleantopia, comprising a nearly 80% market share in Korea. The key to Cleantopia’s success relates to its management policy of “principle and innovation.” Cleantopia adopted various marketing strategies to realize its management philosophy: cultivating talented personnel, customer satisfaction, and social contribution. Another success factor is its active engagement in technological exchanges with developed countries and industrial-academic cooperation.
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Collections - 서울 생활과학대학 > 서울 의류학과 > 1. Journal Articles
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Related Researcher
- Lee, Kyu Hye
- COLLEGE OF HUMAN ECOLOGY (DEPARTMENT OF CLOTHING & TEXTILES)