Investigating customers' shopping behaviors at airport duty-free shops: impact of shopping flow and alternative shopping malls' attractiveness
- Authors
- Han, Heesup; Hyun, Sunghyup Sean
- Issue Date
- Jul-2018
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Shopping value; shopping satisfaction; positive emotion; negative emotion; shopping flow; alternative attractiveness; duty-free stores; behavioral intentions; airport; post-purchase behavior
- Citation
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v.23, no.7, pp.627 - 638
- Indexed
- SSCI
SCOPUS
- Journal Title
- ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
- Volume
- 23
- Number
- 7
- Start Page
- 627
- End Page
- 638
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/149782
- DOI
- 10.1080/10941665.2018.1485717
- ISSN
- 1094-1665
- Abstract
- This research was an empirical endeavor to better comprehend customers' post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in developing customers' behavioral intentions for airport duty-free shopping. Moreover, while the shopping flow was not a significant moderator, this study demonstrated the essential moderating role of the lack of alternative attractiveness in strengthening the satisfaction-intention relationship.
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