Smartphone-like or TV-like Smart TV? The effect of false memory creation

Abstract

False belief pertains to what users believe falsely in their mental model about remembering novel features with no prior experience. The current study investigated how the False Belief technique can be employed to extract a first-time smart TV user's mental model. Smart features formed by a group of users' false memories (n=41) were monitored to see how the users' mental model changed with retention intervals (immediate, short, and long delays). The findings showed that a gist trace formed in the first-time use cannot last long (1 month) because of the greater false belief effect. Practical implications of these findings should be furthered to improve the apparent adoption obstacles in smart-TV use.